Begin your journey for the perfect dress by ensuring you're ready to feel great. Come to our store having done your hair and makeup in a way that makes you feel confident and beautiful. Wear seamless underwear and bring a strapless bra - we've got everything else you need!
Select 4 to 5 of your favourite gown styles from our in-store collection to get started, you can add these to your wishlist. Our bridal stylists are trained to match gown silhouettes, fabrics and necklines to your body shape and personality. They'll recommend additional styles that they think would be perfect for you.Book Your Appointment
Our in-store sample gowns range from sizes 8 to 28 and from £1000 to £3500.
Once you find the gown you love, one of our stylists will conduct measurements to ensure the ideal fit. It is important to note that bridal dress sizes often differ from standard high-street sizes. Our stylists are here to guide you and discuss any required alterations to achieve a flawless silhouette.Browse In-Store Dresses
Payment Terms & Alteration Services
We accept payment by credit/debit card, cash or bank transfer. Full payment or at least 50% of the gown's price is due at the time of purchase.
We hold an exclusive partnership with Cinderellas Atelier to provide all ABC brides with discounted bridal alteration packages. Their alterations studio is located at 113 West Regent Street.
Brides should expect to attend two to three alteration appointments with their team during standard business hours on weekdays.
Saturday alteration appointments may incur an additional fee.
YAY – you're married!
Our services do not end with your special day. We are pleased to offer ABC brides an affordable aftercare package for wedding dresses.
This includes professional dry cleaning of your gown to remove any signs of wear. Any minor damages will also be seen to.
Your dress will then be carefully packaged for secure storage. This aims to preserve the fabric and details of your dress for years to come.
Please contact us if you would like to take advantage of this exclusive offer or have any other post-wedding questions.